Friday, March 18, 2011

How to Achieve Greatness Through Gratitude

In the business arena, especially today, two simple words – thank you – have given companies and individuals a serious edge in the marketplace. A simple heartfelt thank you message can create a huge competitive advantage.

Think about it - when was the last time you got a personal greeting card in the mailbox? When was the last time you had a handwritten card on your windshield, on your door, or even on your pillow? A little better than an email, eh?

Consider the example of Mary Kay Ash, founder of Mark Kay Cosmetics. She build a $1.2 billion cosmetics empire because she understood the importance of gratitude. Her personal philosophy, which she taught to her sales reps , was to send out three hand-written thank you notes every night before bed. This practice not only expressed her gratitude to the people she met and did business with, but also allowed her to maintain a positive attitude all day long as she sought out people to whom she’d send these thank you notes. Today Mary Kay Cosmetics has 1.5 million sales people in 32 countries. She knew how to harness the power of thank you.

Clearly sending notes and cards isn’t the only way to say thank you. But it just might be the best way.

A phone call is nice, an email does the trick, but it’s the actual note or card that sets you apart - big time. Think about it. You hang up the phone. You delete the email. But what do you do with the card? How many old greeting cards do you have around that you’ve saved – for whatever reason? There’s something about a heartfelt note or greeting card that makes a person feel special.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

When is it too late to say thank you? The answer is: Never

"The challenge these days seems to be in finding the time". Right - that's a poor excuse for inaction. Fortunately, I found a service that makes sending out cards quick, easy and painless. Jump on the website, choose a greeting card, personalize it and hit the send button. No running to the store, buying stamps and licking envelopes. The card is sent for you - for less than than you'd pay if you did it all yourself.

Check out their website and see for yourself. (And yes, this link is an affiliate link to my partner site)

Best success and say thanks!

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