Thursday, February 19, 2015

Protecting Your Business Reputation Online

By now, most business owners are aware that the internet can play a role in raising interest and driving demand for their products and services. And with all the review sites out there, negative comments can damage your reputation and hurt your bottom line. Your employees are likely engaged in social media and may be talking about their work experiences on line.

If you aren't tuned in to what's being said about your business, its time to rethink your strategy. You need to take a step back and consider how online conversations might impact the reputation of your business. Public relations blow-ups aren’t just a problem for big companies—there are risks for small businesses, too.

Online engagement requires the same level of planning and thought you give to other parts of your business. Here are some tips for protecting your business, and your livelihood, online.


No comments:

NBI - Making sense of business improvement - Blogged