If you could earn $47 Dollars for every dollar you invest in marketing, what would your marketing budget be?
According to a press release in February by the Direct Marketing Association in the UK, that is the ROI that marketers are seeing. Why would you kill a medium that has those returns. Yes, folks, to borrow a phrase from Mark Twain; the reports of my death have been wildly exaggerated. Email is far from dead.
Read more: http://normbain.com/page/IsEmailDead/
Norm www.normbain.com
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